AI Search
38 articles
How ChatGPT, Google AI, Perplexity and other answer engines pick sources, and what it takes to be one of them.
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How AI Search Changes Marketing Attribution
AI answers remove the click, so last-click attribution goes blind. A three-layer model: search visibility, AI answer presence, branded demand.
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How to Optimize Local SEO for Google AI Mode
Google AI Mode names the top map-pack business 90% of the time. ChatGPT skips 43% of them. What it means for a local business, plus a checklist.
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Which Sites AI Actually Cites in Your Category
Stop guessing which third-party sites matter for AI visibility. Count them. A weekend method, what our studies found, and what to do with the table.
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Block AI Crawlers? GPTBot vs ChatGPT-User
The real choice is training bots versus user-triggered agents, not pay-per-crawl. What 307 SEO agencies chose, plus a robots.txt that splits the two.
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SEO and Analytics: How They Fit Together
SEO is the work, analytics is the measurement. The three reports a small business needs, how to tie SEO to revenue, and a one-page reporting template.
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How Long Until ChatGPT and Google’s AI Mention Your Brand? What We Measured
Measured, not guessed: first Google AI Mode impressions within days, an AI Overview citing a three-day-old page, and why ChatGPT lags months behind.
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Why “Accident Lawyer” Trends After Every Crash (and Who Wins the Spike)
Every highway crash sends 'accident lawyer' up Google's trending list — and the firms that win those searches decided the outcome months earlier. What every emergency-demand business should copy from that.
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When the News Cycle Owns Your Name
One day of Google's trending list: an Emmy winner reduced to body commentary, a WNBA star managing trade rumors, a Heisman favorite carrying a season of expectations. None of them chose those headlines. What every personal brand should learn from that.
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How an Actress Reached #1 for Her Name in 90 Days
Casting directors now discover talent through ChatGPT and AI Overviews, and most performers are invisible there. How we got actress Gredivel Vasquez from zero to page one for her name in 90 days.
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Is GEO Just SEO? The Honest 80/20 Answer
I sell AI search visibility, so this costs me something to say: about 80% of GEO is repackaged SEO. Here's the 20% that's genuinely new — and growing.
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Inside SEMPITE: Q&A With Founder Jacob Gerrish
SEMPITE founder Jacob Gerrish on AI search, automation as leverage, and building a one-person consultancy that ships like a team.
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Questions to Ask Before Hiring a Digital Consultant
The five questions that separate a real digital consultant from a reseller dashboard — and how SEMPITE answers each one.
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