Digital Strategy
36 articles
Growth decisions for small businesses: channels, priorities, cadence, and where AI fits.
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Dynamic Pricing: What Ecommerce Can Learn From Steam and Sony
Sony is testing different prices for different shoppers; Steam is replacing calendar sales with personalized discounts. What it means for ecommerce.
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Which Sites AI Actually Cites in Your Category
Stop guessing which third-party sites matter for AI visibility. Count them. A weekend method, what our studies found, and what to do with the table.
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How Long Does It Take to Show Up on Google? Real Timelines From Three Sites We Operate
Real Search Console timelines from three sites: impressions in days, first page-one rankings in 1–9 weeks, first clicks about a month in. No guesses.
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How Long Until ChatGPT and Google’s AI Mention Your Brand? What We Measured
Measured, not guessed: first Google AI Mode impressions within days, an AI Overview citing a three-day-old page, and why ChatGPT lags months behind.
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How an Actress Reached #1 for Her Name in 90 Days
Casting directors now discover talent through ChatGPT and AI Overviews, and most performers are invisible there. How we got actress Gredivel Vasquez from zero to page one for her name in 90 days.
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Check Your AI Output on a Schedule
I built an AI agent to write our internal knowledge base. It ran for months, then its raw reasoning started leaking into client files. The real lesson: verify AI on a schedule.
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Inside SEMPITE: Q&A With Founder Jacob Gerrish
SEMPITE founder Jacob Gerrish on AI search, automation as leverage, and building a one-person consultancy that ships like a team.
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Questions to Ask Before Hiring a Digital Consultant
The five questions that separate a real digital consultant from a reseller dashboard, and how SEMPITE answers each one.
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How Much Does a Website Audit Cost? (2026 Pricing)
Website audit pricing in 2026: what the free, freelance, boutique, agency and enterprise tiers really cost, and how to spot an overpriced audit.
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What Is Generative Engine Optimization (GEO)?
Generative engine optimization (GEO) is how you get your business cited in AI answers from ChatGPT, Perplexity, and Google's AI Overviews. What it is, how it differs from SEO, what Google says, and how to start.
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What Is a Website Audit? Web and Site Audit Meaning
Website audit meaning: the 7 areas a site audit checks (technical, SEO, content, speed, AI visibility), what it costs, and what to fix first.
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How to Use AI for Marketing (Without Sounding Like a Robot)
How to use AI for marketing without sounding like a robot: where it genuinely helps, where humans must stay in charge, the editing rule that preserves your voice, and the AI-search angle most marketers miss.
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