eCommerce Operations

3 articles

Catalog, marketplace, inventory, and fulfillment operations for product brands selling on Shopify, Amazon and eBay.

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How to Set Up Google Search Console on Any Website: Shopify, Squarespace, Wix, WordPress and More

SEO  ·  September 25, 2026

How to Set Up Google Search Console on Any Website: Shopify, Squarespace, Wix, WordPress and More

Set up Google Search Console in 15 minutes: pick a property type, verify on Shopify, Squarespace, Wix, WordPress or Webflow, submit your sitemap.

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Stop Deleting Sold-Out Products on Shopify

eCommerce Operations  ·  September 5, 2026

Stop Deleting Sold-Out Products on Shopify

Shopify hides the buy button on its own. Deleting sold-out products throws away rankings and creates 404s. Bulk stock updates and discontinued items.

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SEO for Authors: Sell the Trope, Own the Setting

Personal Brands  ·  August 13, 2026

SEO for Authors: Sell the Trope, Own the Setting

I just finished the keyword research for a novel launching September 8. The data says most authors optimize words nobody searches. Here's what works.

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