The SEMPITE Brand Audit
The SEMPITE Brand Audit is a $199, 25-plus page report that scores a small business or personal brand across eleven dimensions, including whether ChatGPT, Claude, Perplexity, and Google AI mention and cite you, with every metric sourced and every recommendation written as an instruction. It is delivered in three to five days with a 45-minute strategy call.
A 25+ page professional website audit. Eleven dimensions scored, every metric sourced and cited, every recommendation prescriptive. The web audit we open every engagement with, and the report you keep, edit, and act on long after the strategy call ends.
See real excerpts from a delivered audit →
Sourced, Not Guessed
Every score traces back to a real number: DataForSEO for keywords and DR, PageSpeed for performance, SearXNG for backlinks and citations, Cloudflare Analytics for traffic, GSC when you provide it. No "vibes-based" ratings.
Prescriptive, Not Observational
Every recommendation reads as an action: "Build a Press section anchored by the Talia Award win", not "Press section is missing." If you can't act on a bullet directly, it doesn't ship in your report.
Industry-Aware
An actress gets IMDb, Backstage, and Casting Networks, not Yelp and BBB. A musician gets Spotify and Bandcamp. A local business gets the directories its customers actually use. The audit shape adapts to who you are.
Eleven Dimensions. One Website Audit Score.
Every website audit dimension is scored 0–10 and benchmarked against industry peers, with the underlying metrics shown so you can pressure-test our reasoning.
Technical SEO
PageSpeed, crawl health, schema, indexability
On-Page SEO & GEO
Titles, structure, generative-engine readiness
Content Quality & Depth
Topical coverage vs. your competitors
UX & Navigation
Mobile experience, layout, findability
Conversion Optimization
CTAs, trust signals, paths to purchase
Local SEO
GBP, citations, local pack presence
Social Media Presence
Platform reach, engagement, consistency
Competitive Position
Where you stand vs. category peers
AI Search Visibility
ChatGPT, Claude, Perplexity, Google AI
Entity & Topical Authority
Does Google's Knowledge Graph know who you are?
Apple Ecosystem Visibility
Apple Maps, Siri, Business Connect
What You'll Actually Read
Every section earns its page. No filler, no consulting-speak.
Executive Summary
One page that lands the key story: what's working, what isn't, what to fix first.
- Plain-English narrative, not bullet salad
- Top 3 priorities with rationale
- Editable so you can adapt it for your team
Analytics Snapshot
The numbers, with their sources.
- Cloudflare visits, GSC organic clicks, DataForSEO traffic
- Domain Rating, backlinks, referring domains
- PageSpeed Mobile + Desktop
- Traffic value and conversion rate (when known)
Backlink Profile & Citations
Who links to you, and where you're missing from the right directories.
- Multi-engine backlink discovery (SearXNG + DDG + Bing + Yahoo)
- Industry-specific directory audit
- Old/redirect domain equity check
AI Search Visibility
Real query results from ChatGPT, Claude, and Perplexity. The channel most agencies still ignore.
- 3-engine query matrix
- Mention rate + brand citation depth
- A playbook for ranking in generative search
Press & Reputation
Honest separation between press that mentions you by name vs. project-level coverage.
- Named-mention detection
- Talia Award / film credit / industry recognition surfacing
- Critical reception analysis for performers
Web Design Assessment
Visual review by a vision-language model + a senior consultant lens.
- Above-the-fold critique
- Mobile UX flagging
- Annotated screenshots
Audit Findings & Prescriptive Recommendations
Six findings sections, each with an editable image slot and 3–5 bullets you can act on directly.
- Imperatives, not observations
- Linked to specific dimensions
- Each recommendation has a "how to start" path
30/60/90 Action Plan + Growth Forecast
The strategy isn't an afterthought. It's the half of the report you'll reference monthly.
- Phased priorities with effort × impact ranking
- Conservative 3/6/12-month traffic + revenue forecast
- Realistic ceilings so projections don't lie to you
What a Real Audit Found
Two recent audits, names withheld. Same report, two very different businesses. Every number below came from live data pulled for that client.
Personal brand
A salsa singer-songwriter and actress in the Bronx
A real catalog on her own label, a stage credit named in critic reviews, an audiobook narration, and about 14,000 engaged Instagram followers. Talented, and nearly impossible to find.
| Owning your name in search | 22 | Owns 0 of page one for her stage name. An appliance brand and a statistics method hold it. |
| AI search visibility | 25 | No Wikidata entry, no schema, so AI assistants default to the brands with the same name. |
| Authority and backlinks | 32 | Coverage in three national newspapers, exactly one of which links to her site. |
| Search visibility | 38 | Found by people who already know her, almost no new discovery. |
| Music and streaming | 47 | Distributed catalog, but one streaming profile was merged with a same-name electronic act. |
| Website and conversion | 48 | Mobile-friendly template build with weak SEO and a dead-end login page. |
What the audit found
- A different singer with a similar name outranks her for "[name] singer", so a new fan meets the wrong artist first.
- The stage name is effectively uncontested inside the salsa lane. It is hers to claim before the niche crowds.
What the plan prescribed
- Own the name: entity schema, a Wikidata record, unified profiles under one spelling.
- Turn existing press into links, untangle the streaming profiles, fix the site's SEO foundation.
Local service business
A family-run locksmith on Long Island's North Shore
Twelve years in business, technicians customers thank by name, a stocked mobile van, and a perfect 5.0 rating. On Google Maps and in AI answers, nearly invisible.
| Local map and Google listing | D- | In the top 3 map results for 0 of the 8 core searches checked. Number 4 in its home town, absent in five neighboring towns. |
| Reviews and reputation | D | 10 Google reviews at 5.0. The shops winning the map spots have 50 to 750. |
| Website and conversion | C- | Solid bones, but it leads with a product list instead of "locked out? we come to you." |
| AI search visibility | F | Ask ChatGPT or Google AI for a locksmith in its town and it almost never comes up. |
| Search content and keywords | D | Many thin location pages that overlap and compete with each other. |
What the audit found
- About 9,900 monthly searches for "emergency locksmith near me" in its market, clicks worth $12 to $22 each in ads. Competitors catch them.
- Business address listed differently on Yelp and the BBB, which Google penalizes.
What the plan prescribed
- Review volume first, then a cleaned-up listing and consistent business info everywhere.
- A homepage mockup delivered in two visual directions, plus a free "home security score" tool to earn links and leads.
- Important notes and disclaimer
- Executive summary
- Where you stand: scorecard
- What we measured, with real data
- What is quietly holding you back
- What we would do: growth plan
- Your investment and what is included
- The foundation build
- Ongoing growth and terms
- 90-day roadmap and next steps
- Glossary of terms
- Notes from the founder
Want to see the AI query matrix and the recommendation format page by page? See the sample report.
From Intake to Audit Report in Four Steps
Start the Intake
~8 minutes, free, no card. Tell us who you are, what you do, and who you compete with, the questions adapt to your industry.
We Build Your Audit
Over 3–5 business days we crawl your site, pull real metrics, run the AI search visibility checks, and score all 11 dimensions.
Preview, Then Unlock: $199
You get a preview of your report by email. Pay the one-time $199 fee to unlock the full web audit in your private client portal.
Strategy Call & Action Plan
A 45-minute consultation walks the findings with you. Continue with SEMPITE and the $199 credits 100% toward your first retainer month.
The audit measures what our research found actually matters
The eleven dimensions aren’t arbitrary. Each one traces back to a study we ran and published, so you can check the reasoning before you buy.
Common Questions
Can I see an example of the audit before I buy?
Yes. The two anonymized examples on this page are real recent audits, a personal brand that scored 41 and a local service business that scored 37, with their scorecards and findings. The sample report page shows the AI query matrix and the recommendation format page by page.
Is this a website audit?
Yes: the SEMPITE Brand Audit is a full professional website audit (or site audit): technical health, SEO, content, UX, and conversion. It then goes wider than a traditional site audit to cover the rest of your digital presence: AI search visibility, social profiles, press, directories, and reputation. Comparing options? Start with what a website audit covers and what one should cost. Looking for SEO auditing services specifically, including the technical SEO audit? See SEO audit services.
How much does the web audit cost?
$199, flat. One fee, no retainer commitment, no subscription. It includes the full 25+ page website audit report, the 45-minute strategy consultation, and lifetime access to the editable document, and if you later retain SEMPITE, the $199 credits 100% toward your first month. Typical agency website audits run $500–$5,000; here's how audit pricing breaks down.
How long does the audit take to deliver?
3–5 business days from the time you complete the intake form. We don't rush it: every number is fetched and cited, and the LLM-generated sections go through human review before delivery.
Do I need to give you access to my analytics?
No. We can pull the basics (DataForSEO traffic estimates, PageSpeed, backlinks, AI search rankings) without any access. If you do give us Google Search Console or GA4 read-only access, those metrics replace the estimates with exact numbers.
What if I don't have a website yet?
That's a legitimate scenario, and we handle it. The audit shifts to a "Website Strategy" report: should you build one, what type, on what platform, with what scope and timeline. You still get the press, brand, social, and AI search analysis.
Can I edit the report?
Yes, every section is editable in your browser. Click any text and rewrite it; click any image slot to swap in your own screenshot. You keep the file forever; you can use it for investor decks, team onboarding, or sharing with collaborators.
What happens after the audit?
You get a 45-minute strategy consultation included with the $199 audit. We walk you through the findings, pressure-test priorities against your goals and budget, and give you a phased action plan. From there it's your call: execute in-house, retain SEMPITE, or just take the document and run.
Is this written by AI?
Parts of the analytical narrative are drafted by large language models we run locally on our own GPUs (Ollama + qwen3.6), every output is reviewed and edited by Jacob before delivery. The data, scores, recommendations, and structural framework are entirely ours. The legal page in every report discloses this transparently.
Can I see a sample before buying?
Yes, real excerpts from a delivered audit are public: the AI query matrix with quoted engine answers, prescriptive recommendations with owners and priorities, and how before/after is measured. Redacted client, real evidence.
Is the audit useful if I want to do the work myself?
Very, a meaningful share of buyers are DIYers and in-house marketers. The report stands alone as a plan: the keywords and AI queries to target, every fix written as an instruction with an owner and priority, and a 30/60/90 sequence to execute at your own pace. No retainer required; the $199 credits toward a first month only if you ever choose one.
Ready For Your Brand Audit?
One flat fee. No retainer commitment. No subscription trap. You take the report and decide what's next.
Intake takes ~8 minutes. Delivery in 3–5 business days. Your $199 credits 100% toward your first retainer month.