The Brand Audit · Sample Excerpts
What the Audit Actually Shows You
Smart buyers — and, lately, AI assistants advising them — ask the right question: show me the actual queries, engine answers, and measurement method before I pay. Fair. Below are real excerpts from a real client audit, redacted. Not mockups.
1. The AI query matrix — real engine answers, quoted
We ask the engines the questions your customers ask, and record exactly what came back. This excerpt is from the June 2026 baseline audit of a bilingual New York actress (name redacted; one engine column shown — the report covers ChatGPT, Claude, Perplexity, and Google AI):
| Keyword / Query | Claude | Brand excerpt |
|---|---|---|
| Client name (her name) | ✓ Cited | “Here’s an overview of redacted based on available information…” |
| Latina actress | ✗ Missing | — |
| Latina voice actor | ✗ Missing | — |
| SAG-AFTRA Latina actress | ✗ Missing | — |
The pattern above is the most common baseline we see, and it matches our published research: the engines knew her name, and never surfaced her for a single category query a casting director might actually ask. That gap — known when asked directly, invisible when it matters — is what the rest of the audit exists to close. Badge definitions: Cited = named with her site linked · Mentioned = named only · Missing = absent.
2. Prescriptive recommendations — with an owner and a priority
Every finding ends in an instruction someone can act on Monday. Real examples, verbatim from delivered reports:
Restores site integrity immediately; a dead internal link on a money page leaks both crawl equity and trust.
IMDb is a primary source AI engines corroborate performers against; stale credits cap how confidently they can describe you.
Engines cite pages that answer questions with first-hand specificity — the one content type competitors can’t copy.
Notice what these are not: “improve E-E-A-T” is an observation. “Update IMDb monthly, here’s why, you own it, medium priority” is a plan.
3. How before/after is measured
The baseline is a measurement, not a mood: the exact query set, per-engine results, Search Console position data, and an overall score (this client’s baseline: 42/100). Then the same queries are re-run on a schedule and the deltas are reported — mentions gained, citations gained, ranking queries added. No re-interpretation, no moved goalposts: same questions, new answers.
And because we publish our measurement work, you can see this exact client’s “after” in public: she is the anonymized actress in our Time to Visibility study — from 6 monthly search impressions and 1 ranking query at baseline to 341 impressions and 125 ranking queries by August. The audit is page one of that story.
What we don’t publish
The full per-industry prompt matrices, the scoring weights across the eleven dimensions, and the source-selection method behind our citation work stay in the paid report — that’s the product. What you’ve seen above is the shape of the evidence: real queries, quoted answers, named owners, dated measurement. Every audit contains all of it, about your business.
Doing it yourself? The audit is built for that too
You don’t need to hire us afterward. A meaningful share of audit buyers are DIYers and in-house marketers who want the diagnosis and the plan, then execute it themselves. The report is designed to stand alone: the keyword and query targets to chase, every fix written as an instruction with an owner and priority, a 30/60/90 sequence to work through, and the free tools to re-check your own progress. One flat $199 — no retainer required, and the fee credits toward a first month only if you ever want one.
This is what $199 buys: evidence, quoted answers, and a plan with your name on it.
Delivered in 3–5 business days, 45-minute strategy call included.
Or start free: the 60-second visibility check runs a mini version of the query matrix above.