AI Search
43 articles
How ChatGPT, Google AI, Perplexity and other answer engines pick sources, and what it takes to be one of them.
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When the News Cycle Owns Your Name
One day of Google's trending list: an Emmy winner reduced to body commentary, a WNBA star managing trade rumors, a Heisman favorite carrying a season of expectations. None of them chose those headlines. What every personal brand should learn from that.
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How an Actress Reached #1 for Her Name in 90 Days
Casting directors now discover talent through ChatGPT and AI Overviews, and most performers are invisible there. How we got actress Gredivel Vasquez from zero to page one for her name in 90 days.
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Is GEO Just SEO? The Honest 80/20 Answer
I sell AI search visibility, so this costs me something to say: about 80% of GEO is repackaged SEO. Here's the 20% that's genuinely new, and growing.
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Inside SEMPITE: Q&A With Founder Jacob Gerrish
SEMPITE founder Jacob Gerrish on AI search, automation as leverage, and building a one-person consultancy that ships like a team.
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Questions to Ask Before Hiring a Digital Consultant
The five questions that separate a real digital consultant from a reseller dashboard, and how SEMPITE answers each one.
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ChatGPT Local Business Visibility: How to Get Recommended
Customers now ask ChatGPT for local recommendations. How AI decides which businesses to name, and how to make sure yours is one of them.
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AI Search Visibility: The Complete Guide for 2026
How ChatGPT, Perplexity, and Google's AI pick which businesses to recommend, and the exact playbook to become the answer they cite.
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How to Show Up in ChatGPT and AI Search
How to appear in ChatGPT: the Bing prerequisite nobody checks, why Google rank doesn't carry over, and what our studies show actually earns a citation
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What Is Generative Engine Optimization (GEO)?
Generative engine optimization (GEO) is how you get your business cited in AI answers from ChatGPT, Perplexity, and Google's AI Overviews. What it is, how it differs from SEO, what Google says, and how to start.
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How to Rank in Google's AI Overviews
Google's AI Overviews answer many searches before the links. How to earn a place in that summary, and the traffic that still flows from it.
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How to Secure Mentions in ChatGPT Responses for Your Brand
ChatGPT brand mentions don't happen by luck, the moves that earn them: answer-first content, consistent identity, and mentions on trusted sites.
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Understanding Generative Engine Optimization And Its Real Value
What GEO is actually worth to a business: the visibility economics behind it, who benefits most, what results look like on what timeline, and how to tell real GEO work from a rebranded SEO invoice.
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