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Latest Articles on AI Search and SEO
Is GEO Just SEO? The Honest 80/20 Answer
I sell AI search visibility, so this costs me something to say: about 80% of GEO is repackaged SEO. Here's the 20% that's genuinely new, and growing.
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Check Your AI Output on a Schedule
I built an AI agent to write our internal knowledge base. It ran for months, then its raw reasoning started leaking into client files. The real lesson: verify AI on a schedule.
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Inside SEMPITE: Q&A With Founder Jacob Gerrish
SEMPITE founder Jacob Gerrish on AI search, automation as leverage, and building a one-person consultancy that ships like a team.
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Questions to Ask Before Hiring a Digital Consultant
The five questions that separate a real digital consultant from a reseller dashboard, and how SEMPITE answers each one.
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SEO Checklist Template: The Simple Local SEO Checklist
A copy-paste local SEO checklist template: GBP, citations, reviews, on-page signals, and the AI-search layer, plus a 20-minute lite version.
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ChatGPT Local Business Visibility: How to Get Recommended
Customers now ask ChatGPT for local recommendations. How AI decides which businesses to name, and how to make sure yours is one of them.
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How Much Does a Website Audit Cost? (2026 Pricing)
Website audit pricing in 2026: what the free, freelance, boutique, agency and enterprise tiers really cost, and how to spot an overpriced audit.
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The 12-Point Website Audit Checklist (Run It Yourself)
A 12-point website audit checklist you can run in an afternoon with free tools, technical health, search visibility, messaging, local signals, and the AI visibility check most audits still skip.
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AI Search Visibility: The Complete Guide for 2026
How ChatGPT, Perplexity, and Google's AI pick which businesses to recommend, and the exact playbook to become the answer they cite.
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How to Get Your Business Found Online in 2026: The Complete Playbook
The 2026 playbook for small-business visibility: Google Business Profile, local SEO, reviews, content, and the new layer, AI answers.
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How to Show Up in ChatGPT and AI Search
How to appear in ChatGPT: the Bing prerequisite nobody checks, why Google rank doesn't carry over, and what our studies show actually earns a citation
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What Is Generative Engine Optimization (GEO)?
Generative engine optimization (GEO) is how you get your business cited in AI answers from ChatGPT, Perplexity, and Google's AI Overviews. What it is, how it differs from SEO, what Google says, and how to start.
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