ChatGPT

15 articles

Practical notes on ChatGPT, Perplexity, and the other assistants your customers already use.

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Measuring Your Brand Presence in ChatGPT Conversations

AI Search Strategy  ·  December 18, 2025

Measuring Your Brand Presence in ChatGPT Conversations

How to measure your brand's presence in ChatGPT: the prompt-panel method, the five metrics that matter, manual vs tool tracking, and the closed loop that turns measurement into more AI citations.

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The 30% Rule in AI Explained Without the Vendor Hype

AI Operations  ·  September 29, 2025

The 30% Rule in AI Explained Without the Vendor Hype

It is not a formal framework. It is a production error rate that catches most teams off guard. Here is what the 30% rule actually measures and how to handle it.

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Two Years of AI Marketing Tools, One Honest Verdict

AI Marketing Strategy  ·  September 21, 2025

Two Years of AI Marketing Tools, One Honest Verdict

Stop scrolling endless AI tool lists. I tested them against real small business results. Here is what moves revenue and what quietly wastes your money.

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