A Shopify SEO expert who actually runs a Shopify store.
SEMPITE's Shopify SEO service fixes the collection and product architecture, technical health, and content of a Shopify store so it ranks and stays ranked, run by an operator who manages an eight-figure Shopify Plus retailer day to day. It starts with a $199 audit of your store.
Most Shopify SEO is a plugin and a blog post. I run ecommerce and marketplace operations for an eight-figure Shopify Plus retailer (two storefronts, six sales channels, tens of thousands of SKUs) and fix the things that actually hold Shopify stores back: collection architecture, duplicate variant URLs, thin product pages, and a product feed nobody has looked at in a year.
Shopify ranks badly for reasons Shopify never tells you.
Shopify quietly creates duplicate URLs for every variant and every collection path, buries products three clicks deep, and ships product pages with a manufacturer description on them. None of that is fixed by an SEO app. It is fixed by someone who knows where Shopify puts things, and who has had to fix it on a live catalogue without breaking orders.
The four things that move a Shopify store.
Collection & product page architecture
The structure that decides what can rank at all.
- Collections built for real search demand, not the admin menu
- Product pages written to answer, not to repeat the supplier
- Internal linking that stops products sitting three clicks deep
Technical Shopify fixes
The duplication and crawl waste Shopify creates by default.
- Duplicate variant and /collections/ URL handling
- Faceted navigation and filter URLs kept out of the index
- Speed, Core Web Vitals, and theme and app bloat
Product data & Google Shopping feed
The same data feeds organic and paid. Most stores neglect both.
- Merchant Center feed health, attributes, and disapprovals
- Product titles tested rather than guessed
- Structured data that survives a theme update
Content & AI search visibility
Buyers now ask ChatGPT before they ask Google.
- Buying-guide and comparison content that earns the click
- Entity and schema work so AI answers cite you
- Tracking whether you appear in AI results at all
In the Foundation Build and both retainers
Operator first, agency second.
I do this for a living, not just for clients. On my own catalogue I ran product-title A/B tests across 13 product lines and 330+ SKUs, the winning titles gained 40–66% more clicks, built a 300-page directory that now drives first-page rankings, and automated catalogue publishing across five marketplaces. On a client site I cleared 49 schema errors to zero and took a domain from no ranked keywords to page one. You are hiring the person who does the work, and there is no account manager in between.
Audit first, so you can see the gap before you spend.
Start with the Brand Audit ($199): technical health, keyword gaps, feed problems, and where you stand in AI answers, with a fix list you can hand to anyone. From there a Foundation Build fixes the base, or a retainer keeps producing content and earning links. No lock-in, and every audit ends with a do-it-yourself plan even if you never hire me.
How much does Shopify SEO cost?
Published, because you should not have to book a call to find out. A one-off Brand Audit is $199 and ends with a fix list you can hand to anyone, including another agency. If you want the work done, the Visibility Partner retainer is $349 a month and the Custom Partner tier starts at $899 a month for full execution. No setup fee, no minimum term, and no percentage of ad spend.
For comparison, a Shopify SEO agency retainer usually runs $1,500 to $5,000 a month, and a marketplace freelancer $50 to $150 an hour with no accountability for the outcome. The difference here is that you are hiring one operator directly, so there is no agency overhead and no junior doing the work.
How to tell a real Shopify SEO from an app reseller.
Most of page one for this search is a directory of freelancers. If you are comparing people, these are the questions that separate someone who has run a store from someone who has installed a plugin. Ask them of me too.
Ask what they do about variant URLs
Shopify serves the same product on several URLs by default. Anyone who has not had to deal with it will not know what you mean, and anyone who has will answer in one sentence.
Ask to see the Merchant Center side
Organic and Shopping run on the same product data. Someone who only touches meta titles has never opened the feed, and that is where a lot of ecommerce visibility is actually lost.
Ask what they would not change
A real answer includes things they would leave alone. A checklist answer wants to change everything, because the checklist is the product.
Ask who does the work
At an agency the person selling is rarely the person doing. Here there is nobody else. You deal with the operator from the audit through to delivery.
Straight answers on Shopify SEO.
How much does a Shopify SEO expert cost?
Here, $199 for a one-off audit, $349 a month for the Visibility Partner retainer, or from $899 a month for full execution. Across the market, agency retainers run roughly $1,500–$5,000 a month and marketplace freelancers $50–$150 an hour.
Are Shopify SEO experts worth it?
Only if they change something an app cannot. Titles and meta descriptions are automatable. Collection architecture, duplicate variant URLs, feed health and content are not, and that is where the traffic is. Start with an audit and judge from the fix list.
Is Shopify good for SEO?
Reasonably, with known weaknesses. It is fast, hosted and gives you clean product schema out of the box, but it forces a rigid URL structure, duplicates variant and collection paths, and buries products in deep navigation. Those are workable once you know where they are.
What is the best SEO app for Shopify?
Apps are fine for bulk titles, meta descriptions and redirects. None of them restructure collections, resolve duplicate URLs, fix a Merchant Center feed or write a buying guide. Use one for the mechanical work and do the rest properly.
Do I need Shopify Plus?
No. Everything here applies to a standard Shopify store. Plus mainly changes what is possible in the checkout and with scripts, not what makes you rank.
How long before it shows?
Technical and feed fixes can move within weeks. Content and authority compound over months. The audit tells you which of your problems are the fast ones.
Do you touch my theme?
Only with your say-so, on a duplicate theme, and never during a sale. Catalogue and feed work happens outside the storefront.
Find out what your Shopify store is leaving on the table.
Start with the $199 Brand Audit, or run a free visibility check first. No lock-in, ever.